Beautiful glasses and professional optometry in Feldmeilen, near Zurich

Our mission is to combine beautiful glasses and professional optometry in an extraordinary, personal atmosphere.

At Schöne Brillen in Feldmeilen, we help clients from Meilen, Herrliberg, Uetikon am See, Männedorf, Stäfa, Küsnacht, Erlenbach and the Lake Zurich region find eyewear that not only improves vision, but also feels natural, individual and beautiful.

We believe that good eyewear is never just about a frame or a lens. It is about precise vision, honest advice, technical expertise, craftsmanship and a sense of style.

Book an appointment or learn more about our professional optometry services.

Liisa Puhakka

Visualist & entrepreneur
Died in 2025

Liisa Puhakka shaped the visual identity and atmosphere of Schöne Brillen with her strong sense of beauty, proportion and personal style. Although she passed away in 2025, her aesthetic eye and entrepreneurial spirit remain present in our store and in the way we choose eyewear: carefully, personally and with respect for individuality.

Esa Puhakka

Certified Eye Specialist and Optometrist FH, BSc

Esa Puhakka is passionate about finding practical, individual solutions for different vision needs. His work combines professional optometry, precise measurement, careful lens selection and honest advice.

Whether you need new glasses, a detailed vision check, reading glasses, progressive lenses, children’s glasses or advice on visual comfort at work, the goal is always the same: eyewear that fits your eyes, your face and your everyday life.

You can also read more about good advice when buying glasses and our customer reviews.

Our values

Name: Schöne Brillen GmbH
Price range: $$$

Highest level of quality

“The quality we offer has to be seen, felt and experienced.”

Quality is visible in the frame, noticeable in the fit and essential in the lenses. At Schöne Brillen, we focus on durable materials, precise measurements, careful craftsmanship and eyewear that performs in real life — not only in the store.

Honesty

“We advise our clients in the same manner as we advise our friends, and we always offer the best individual solution. No more and no less.”

Honest advice means recommending what genuinely makes sense for your eyes, your daily routine and your budget. Sometimes that means a new pair of glasses. Sometimes it means adjusting, repairing or rethinking an existing solution.

Reliability

“We keep our promise. That’s how we were raised in our home country, Finland; you can only lose someone’s trust once.”

Reliability is part of our Finnish background and part of our daily work in Switzerland. We take time, listen carefully and stand behind the solutions we recommend.

Transparency

“We do all our craftsmanship in store in front of our customers, because we have nothing to hide.”

Our work is visible. Adjustments, repairs and craftsmanship are done in store whenever possible, so our customers can see how carefully their glasses are handled.

Sustainability and data protection

Sustainability begins with avoiding unnecessary waste. We separate and recycle paper, cardboard, plastic, metal and organic waste, and we aim to choose long-lasting eyewear solutions instead of short-lived compromises.

Data protection is equally important to us. Sensitive customer data is stored on our own servers and destroyed when it is no longer needed. Our approach follows the principles of Swiss data protection law and responsible handling of personal information.

For further information, please read our Terms and Conditions / GDPR information.

External references:
For professional context on optometry in Europe, see the European Council of Optometry and Optics.
For Swiss data protection requirements, see the official Swiss Federal Act on Data Protection.

Visit Schöne Brillen

Schöne Brillen
Professional optometry and beautiful eyewear in Feldmeilen, near Zurich

Phone: +41 (0) 43 540 6983
Email: esa@schoene-brillen.com